The Bureau of Fisheries and Agricultural Resources (BFAR) said that the Philippines has to develop markets for tilapia, a widely-cultivated fish, amid a consumer preference for galunggong, or round scad. Speaking to reporters, BFAR National Director Eduardo B. Gongona said, “Tilapia growing is well-developed. What we have to develop is the market.” Mr. Gongona said that among widely-available protein sources the clear leader is galunggong, while many other countries also produce tilapia, which means the export market will be tough to penetrate.

Ignacio, R. J. N. (2018, November 12). Tilapia markets underdeveloped despite strong Philippine production — BFAR. BusinessWorld, p. S2/7.