Dagupan's Bangus Festival, one of the grandest festivals of the north, is all set to welcome thousands of tourists who will come to witness the unique and celebration. Dagupan is known as the "Bangus Capital of the World" as the province is acknowledged to have the best tasting and biggest bangus (milk fish). The festival is set to showcase the Dagupeños' fishing culture and their world famous bangus.

Lopez, V. G. (2010, March 21). Bangus Festival 2010 to attract thousands. Manila Bulletin, p. I-3.