The International Coastal Cleanup (ICC) and the whole Coca Cola System in the Philippines participated in massive cleanups along various shores in the country where their facilities are present. Over 19 coasts across the Philippines, including the shores of Subic Bay in Zambales and Roxas Boulevard in Manila were lined with people picking up all kinds of rubbish found on and beneath the sand. Since 1995, Coca-Cola has supported the ICC and Ocean Conservancy through educational outreach, community engagement, research, industry collaborations, marketing and more.

Coca-Cola spearheads massive coastal cleanups. (2018, October 11). Manila Bulletin, p. B9.