The Department of Agriculture (DA) is working on the facilitation of distribution of fish straight from the fish ports to the country’ remote towns. Through the Bureau of Fisheries and Aquatic Resources and the Philippine Fisheries Development Authority, the program called “Isda sa Kabukiran” or Fish in the Rural Areas would entail the direct involvement of the two offices in a distribution system wherein the fishing communities and fishermen would be organized and provided with ice-making and cold storage facilities, DA Secretary Manny Piñol said. From the cold storage facilities, fish would then be brought by fish cars owned by the fishermen’s associations to strategic locations in the interior areas called the Provincial Fish Distribution Centers.

De Vera, E. B. (2017, January 5). Isda sa Kabukiran. Manila Bulletin, p. 4.