More customers will be given a chance to taste the lusciousness of bangus (milkfish) Dagupan, as small enterprise Mr. Dagupeño is expanding its operation and opening more branches throughout the country. Dagupan in Pangasinan is the home of the Philippines’ tastiest milkfish, which was taken advantage of by Eric Montoya, the proprietor of Mr. Dagupeño who started selling bangus in 2016. “My wife and I were into corporate jobs at Ayala Life as sales managers back then and I was the one who conceptualized the business plan for this business. I thank my wife for implementing the concept after we resigned, even though she is not a Pangasinense,” Montoya said.

Ayeng, R. (2023, May 13). 'Bangus King' expands operations, opens more branches. Daily Tribune, pp. B9, B11.