New global research, conducted by the Economist Intelligence Unit (EIU) and commissioned by WWF, shows that public interest in, and concern for nature has risen markedly (16%) in the past five years and continues to grow during the COVID-19 pandemic. The figures come ahead of International Day for Biodiversity today, May 22, 2021, by the UN to increase understanding and awareness of biodiversity issues.

Dramatic rise in numbers of people concerned about nature loss. (2021, May 22-23). Daily Guardian, pp. 1, 7.