The International Coastal Cleanup 2018 has mobilized various companies and organizations in the shared advocacy of cleanup of bodies of water while fostering awareness on the global issue of marine debris. The Philippines first joined the international initiative in 1994, making it the first organized coastal cleanup in the country. The ICC remains to be one of the biggest movements on coastal conservation.

Consumer good makers lead fight against plastic pollution. (2018, October 12). Malaya Business Insight, p. A10.