Everyone remembers the day Typhoon 'Ondoy' hit the country in September 2009. In just 12 hours, it brought down 17 inches of rain equivalent to a month's worth of rainfall in one day. Within just a few days, 'Ondoy' put the country in distress flooding streets and neighborhoods, subn=merging cars and crops, and overflowing two damns. The devastation brought about by ' Ondoy' served as a wake up call for Metro Pacific Investments Foundation (MPIF), the lead advocate for coastal community engagement of the MVP group of companies, to start an environmental awareness program that aims to transform people to be responsible for their garbage and improve the deteriorating condition of our coastline.

Zabala, H. (2018, March 18). MPIC's shore it up! soars high: celebrate a decade of coastal clean-up drive. Manila Standard, p. A3.