The Philippines ranks third among the world’s highest contributors to the global marine plastic pollution problem, according to a 2015 report by the Ocean Conservancy and McKinsey Center for Business and Environment. To promote positive behavioral change among Filipinos on plastic use, SM Supermalls has partnered with the United States Agency for International Development (USAid) and the Philippine Reef and Rainforest Conservation Foundation Inc. (PRRCFI) to launch of the “AweSMseas” initiative, an information, education and communication campaign that raises awareness of plastic pollution, its negative effects on the environment and how people can help by being responsible and mindful with their daily choices.

USAid, SM, PRRCFI raise awareness of plastic pollution. (2020, June 28). The Manila Times, p. B5.