Talk of dried fish from this southern city continues to amuse consumers in areas outside of Iloilo City especially in Metro Manila and the name Ninfel Dried Fish of Iloilo almost always prevails. Small scale entrepreneur Ninfa Buñe never dreamed her business of selling dried fish at the Iloilo central market and city terminal “super” market would reach national recognition in the markets of Manila, Cebu and Davao. Ninfel dried fish, culled from her name Ninfa and husband Felix, formally started operation of dried fish trading in 1992 at the terminal “super” market in this city with dried fish stocks from northern Iloilo, especially in the coastal town of Estancia known as the Alaska of the Philippines, from Roxas City in Capiz province and even from the province of Antique and southern towns of Iloilo.

Pendon, L. C. (2012, September 12). Iloilo dried fish out to invade markets. The Manila Times, p. A7.