SHORE IT UP -- a project of Metro Pacific Investment Corp. (MPIC) -- is the country’s longest corporate-backed environment program. It recently marked its fifth year as it kicked off a year-long clean-up drive in Mabini, Batangas. Launched after the destructive tropical storm Ondoy devastated portions of Metro Manila in 2009, the program is spearheaded by Metro Pacific Investment Foundation (MPIF) and volunteer divers from the MVP group of companies.

CSR focuses on coastal cleanup. (2013, June 7-8). BusinessWorld, p. S3/9.