The spate of fish kills now plaguing Batangas and Pangasinan is also killing consumer demand for "bangus" and tilapia that come from unaffected places where the fish are alive and well. Fish retailers have tried baiting consumers which with low prices- some at P45 per kilo in Metro Manila markets- but shoppers refuse to bite. Agriculture officials have also tried to assure the public by stressing that the fish kills affected only a fraction of the country's fish supply.

Fish kills slay demand even for safe fish in public markets. ( 2011, June 5). Panay News, p. 9.