Heart and passion. These are two attributes that define Mega Sardines, a brand loved by Filipinos around the country. This heart and passion is alive in everything that the company does, including its Mega Sariwa Mega Sarap advertising campaign which recently won the Bronze at the Panata Excellence Awards in Brand Positioning, as well as the Gold for People’s Choice Excellence in Brand Positioning. Panata Awards is the country’s premier annual recognition program for effective communication marketing. It awards brands for campaigns that reflect excellent marketing and brand-strengthening practices, and actively supports the importance of responsible and forward-thinking work that will inspire nation-building and nurturing the future.

Mega sardines wins Filipinos hearts and minds. (2018, August 3). Philippine Daily Inquirer, p. C3.