It will soon be a lot easier for consumer to determine if the "bangus" (milkfish) they are buying are authentic Dagupan brand or not. Bangus grown in this city will carry "tail tags" to distinguish it from milkfish grown in other areas, Mayor Belen Fernandez. She said a bangus development team she had created would take charge of the branding and marketing of bangus. She said a bangus development team she had created would take charge of the branding and marketing of bangus.

Cardinoza, G. (2014, May 26). Dagupan 'bangus' brand to carry tail tags. Philippine Daily Inquirer, p. A27.