Dedicated to making sure beaches stay clean and healthy, international beach apparel brand Reef pledges to use the fun, freedom, and spirit of the beach to champion a better life for people and planet. To achieve this, Reef is targeting to accomplish 1,500 beach clean ups, remove 150,000 lbs of trash, and engage 30,000 volunteers around the world this year, in the hopes that their industry and communities play an equally big role in enacting meaningful change for the planet. In the Philippines, Reef hosted their annual Free the Sea Movement, a fun-filled 3-day event and coastal clean-up that aims to promote responsible travel and environmental conservation.

Reef makes a pledge for cleaner beaches. (2018, December 21). Malaya Business Insight, p. B7.