International beach apparel brand Reef pledges to make sure beaches stay clean and healthy. To achieve this, Reef is targeting to accomplish 1,500 beach cleanups, remove 150,000 lbs of trash and engage 30,000 volunteers around the world this year, in the hopes that their industry and communities play an equally big role in enacting meaningful change for the planet. Globally, Reef partnered with Surfrider and has cleaned up 840 beaches and collected 206,871 lbs of trash which is beyond the target mentioned with the help of 30,654 volunteers as of this writing.

Apparel brand pledges for cleaner beaches. (2018, December 18). Manila Standard, p. C2.