Tourism stakeholders preparing Boracay marketing blitz
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As the closure of Boracay draws closer, local businesses and other stakeholders are preparing a massive marketing effort to win back tourists and sustain the island’s status as a premier holiday destination. “On the tourism side, we are preparing marketing efforts that will hopefully keep Boracay and the Philippines in the consciousness of our foreign markets,” Jose Clemente III, president of the Tourism Congress of the Philippines, said. Clemente said they are considering providing special rates and amenities to visitors to Boracay as they hope for a fruitful re-opening of the world famous resort island on Oct. 25.
Ramirez, R., Sy, M., Tupas, E., & Mateo, J. (2018, April 8). Tourism stakeholders preparing Boracay marketing blitz. The Philippine Star, pp. 1, 8.
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Environmental restoration; Environmental protection; Ecotourism; Water pollution; Livelihoods; Governments; Department of Tourism (DOT); Department of Social Welfare and Development (DSWD); Boracay Ground Operations; Clemente, Jose III; Gordon, Richard; Año, Eduardo; Leyco, Emmanuel; Geamala, Rebecca
- The Philippine Star