Hand-reared for their color and beauty, koi carp have become an iconic symbol of Japan that can sell for hundreds of thousands of dollars and even participate in fishy beauty contests. The nation’s koi carp were brought to the world’s attention when visiting US President Donald Trump was snapped unceremoniously dumping the last of a box of feed into a palace pond in Tokyo. But the fish have for decades been popular in Japan, where top breeders take their most prized specimens (known as nishikigoi) to highly competitive “beauty parades.”

Koi story: priceless Japanese fish make a splash. (2018, January 8). BusinessWorld, p. S2/9.