Over 19 coasts across the Philippines, including the shores of Subic Bay in Zambales and Roxas Boulevard in Manila, were lined with people—some of them associates of Coca-Cola Philippines and their families—picking up all kinds of rubbish found on and beneath the sand. During the coastal cleanup, the waste collected was sorted into various categories. Collected recyclables were properly turned over to junk shops to give them a second life—thereby creating shared opportunities for the informal waste sector and the whole recycling industry. Earlier this year, The Coca-Cola Company unveiled its global vision of a “World Without Waste.” The aim of the initiative is for the company to be able to retrieve every bottle or can that it produces by year 2030.

A world without waste. (2018, October 16). Manila Standard, p. C1.