Filipino consumers get “the cheapest sardines in the world,” according to Michael Tiu Lim, vice president for operations of Mega Global Corp., the country’s largest sardines fishing and canning company. On average, a 155-gram canned sardine costs P15 in the Philippines; in Thailand, the cheapest is equivalent to P20 and in the United States, about P40. "Sardines are the cheapest primary source of protein for Filipinos, otherwise they'll shift to noodles," Lim told Malaya.

Icamina, P. (2017, April 4). PH sardine industry sustainable. Malaya Bussines Insight, pp. A1, A4.