Shore It Up, the flagship environmental sustainability program of the Metro Pacific Investment Corporation (MPIC) and members of the MVP Group of Companies, recently concluded its seventh and most successful run in Surigao del Norte. “When Shore It Up started in 2008, our vision was simply to raise awareness on the importance of biological diversity on areas around coastal communities. The project has come a long way since then — from mere coastal and underwater cleanup activities, we have started to cover the education and infrastructure ends of marine environmental rescue, restoration, and revival,” says Melody del Rosario, VP for corporate communications, MPIC.

MPIC's Shore It Up concludes 7th successful run: gathers biggest contingent of divers in Mindanao for underwater cleanup. (2015, July 20). Philippine Star, p. B-11.