Mega Tuna maker eyes new overseas markets
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Mega Gobal Corporation, maker of canned sardines and tuna, is looking to broaden its market presence both locally and abroad this year, as it expects strong consumer growth to continue. The company is targeting a 28% increase in sales this year, building on the growth momentum from last year’s sales which also saw a 28% boost. Meanwhile, launched in 2015, the company’s Mega Tuna brand is also making gains in the market, thanks to ads featuring popular teen actress Liza Soberano. Ms. Soberano recently renewed her endorsement contract with Mega Tuna.
Garcia, C. R. A. (2017, February 6). Mega Tuna maker eyes new overseas markets. BusinessWorld, p. SI/3.
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- BusinessWorld