With colder days ahead, expect higher prices of bangus (milkfish) grown in ponds and cages in this city in Pangasinan province. This is because bangus production normally drops during cold months, said Westly Rosario, chief of the National Integrated Fisheries Technology Development Center here. “With fewer bangus in the market and a higher demand, the price is also higher,” Rosario said. The bangus grown in this coastal city has been the most sought-after variety because of its distinct taste, making it the country’s tastiest and juiciest. Bangus now sells at P100 to P120 a kilogram, up from P80 to P105 a kilogram last October.

Cardinoza, G. (2015, January 26). Cold spell raises price of 'bangus' in Dagupan. Philippine Daily Inquirer, p. A20.