Filipino brand Mega Sardines led the celebration of National Sardines Day with the theme, “FieSSSta — Sarap, Sustansya, at Saya,” last 24 November. Marvin Tiu Lim, MPFI chief growth and development officer, underscored the importance of sardines in the lives of Filipinos. “We rely on sardines not only to satisfy our hunger, but to give us the nutrition we need. It is affordable, nutritious, and delicious. That’s why we, at Mega Sardines, have a delicious, nutritious, and fun message for you all,” he said.

Inosante, A. (2022, December 1). Sardines play big part in nutrition program. Daily Tribune, p. C18.