Earth has always served as the living of Rolex. Since the 1930s, its founders Hans Wilsdorf, tested hos Oyster Perpetual watches by transporting them to extreme locations, thus supporting the explorers who ventured into the unknown. From exploration for pure discovery to exploration as a means to preserve the natural world, Rolex continues the legacy of its founder and reinforced its commitment by launching the Perpetual Planet initiative in 2019.

On a mission to preserve our oceans. (2021, September 1). Business World, p. S1/3.